Dom Baker's profile

Orange Big Wall

Orange Big Wall
Experiential & Retail
March 2010
Poke were commisioned to create screen designs for the Orange Mobile flagship store in Milton Keynes, kicking off with a mobile upload Mexican Wave and a Photo Clock created from uploaded images from round Milton Keynes,

One of the store walls was essentially a giant video wall, we wanted to create a simple way for the store to create an on brand messaging system without having to spend ages creating graphics...so the system was proposed to allow shop staff to upload mesages over a generic generative background.

In addition I wanted to create small, simple and charming pieces of mobile interaction with the wall, this was one of the ideas, where the question would be posed...What are you having for dinner tonight? we would just end up with nice daily set of little interactions that we could randomly serve in between promotional content on the wall.
Demo of generative background with messaging - sound design by me and a copy of Reaktor, on the live version sound would also be generative
Animatic for interactive Orange Big Wall
Orange Big Wall
Published:

Orange Big Wall

Experiential & retail

Published: